Rucela SRL is a Târgujian producer of high quality durable parquet, made of solid beech or oak wood. Founded in 2000, RUCELA has sold over 500,000 sq m of parquet in almost two decades of activity, both nationally and internationally. The logs used to produce sustainable parquet, by RUCELA, are carefully selected and come from Romanian forests. RUCELA durable parquet is produced in one place, from the entrance on the factory gate of the log to the exit of the parquet slat, everything is produced in Târgu-Jiu, at the RUCELA Parquet Factory.
The Gorj entrepreneur was inspired to go online at an opportune time. At the time of the www.parchetdurabil.ro project, the online market for products of this type was in full evolution.
Rucela aimed to increase its sales volume on the range of products held by launching the virtual store, but also to expand its sales market. To this end, the mission of Web Logistics was to obtain a top position on the first page of search engines for the newly created website. Of great help in this endeavor, was the premium QUALITY of RUCELA products.
Web Logistics took care of domain registration, web hosting, designing and implementing the ecommerce solution, populating the virtual store, optimizing content for search engines, graphics, maintenance, managing the virtual store, online promotion (including the Social Media component).
We managed to rank the virtual store in the top of search engine results in a very short time after its launch. At the same time, the organic highlighting was obtained, in the digital environment, of the Târgujian producer among the big traders in the field, thus achieving the proposed objectives. The sales volume increased considerably, at the same time as the geographic expansion of the sales market.
Client: RUCELA SRL
Category: Ecommerce Solution / Digital Identity / Maintenance / Social Media / Media