Ciocotela.ro
Presentation
Ciocotela is a PREMIUM product, recently appeared on an extremely competitive market. The chocolate cream made in the small town of Brâncuși is intended both for consumption as such and for use in various confectionery and pastry preparations, addressing both end consumers and the confectionery industry. The producer from Târgu Jiu understood from the very beginning the importance of creating a PREMIUM product that would conquer the consumer from the first tasting.
Context
Ciocotela started writing her own story two years ago. Then, Ovidiu Taşcău – a young entrepreneur passionate about PREMIUM chocolate – saw the opportunity to become a simple chocolate-loving consumer, producer of the first chocolate from Targu. Ciocotela is thus part of the list of dreams transformed into reality through the Start-UP Program.
Challenge
Web Logistics has been with the Gorj entrepreneur since the beginning of the project, in drawing the image of the brand of the new chocolate cream. From choosing the brand name, the motto, to the design of the product, the promotion strategy and its implementation, the Web Logistics team is actively involved in imposing the new brand among the top Romanian producers in the chocolate industry.
Solution
Web Logistics was involved in defining the brand identity, registering the domain and hosting it, designing and creating the website, designing, optimizing for search engines, configuring the digital image and promoting it in the online environment.
Result
Although the project is in full swing, the preliminary results are gratifying, taking into account the reactions of consumers in the virtual environment.
