Mirfo

Presentation

MIRFO TOOLS SRL is a Romanian manufacturer of special machine tools, with over 40 years of experience in the field of welded metal fabrications and mechanical machining by cutting. MIRFO TOOLS is a global player on the market for the manufacture of SPECIAL machine tools, often unique and almost always “turnkey”. The products of the Târgujian manufacturer have reached all corners of the world, the engineering creativity and professionalism of the team, being constantly appreciated internationally.

 Context

The Gorj-based machine tool manufacturer wanted to reinvent its brand image, in a pandemic context. In an extremely competitive market, there has been an urgent need to respond optimally to external requests for up-to-date and good quality information on the company, products and services offered.

Challenge

The ultimate goal of any company is to generate profit in a sustainable way, this being the case of the Gorj machine tool manufacturer. By rethinking the image in the digital environment, by creating a complex and modern website, we wanted to increase brand awareness and expand the potential audience, taking into account the global market, targeted by the company. The Web Logistics team accepted the challenge of coming up with a complete solution (development-administration-promotion) congruent with the business objectives.

Solution

Design and implementation of the presentation website, platform popularity, creation and optimization of content for search engines, graphic design, maintenance, implementation of digital marketing strategy and implementation (including the Social Media component) – are the activities carried out by Web Logistics within of this developing project.

Result

Starting from the brand identity and from the deep understanding of the company’s activity and the context in which it takes place, the webmaster www.mirfotools.ro was created. Although newly launched, through a good SEO optimization, it was possible to rank the website in the top of organic results, in search engines, on the main field of activity, in a very short time. At the same time, the company’s reputation was built and maintained on the major international platforms in the industrial field.

All these actions have resulted in an exponential increase in the audience interested in MIRFO TOOLS, at an international level.

Client: MIRFO TOOLS SRL

Category: Presentation site / Digital identity / Maintenance / Social media